Let’s celebrate darts maestros and all our local heroes

Hands up who is any good at darts? Yes, I thought as much. About half a dozen of us.
There’s a good reason for this: It’s actually REALLY difficult. Getting that tiny piece of tungsten to land where you are aiming it at on a consistent basis is a dark art that very few can master.
But it seems that, statistically, you have a better chance than most if you have an ST postcode.
You see, there was a time when Phil ‘The Power’ Taylor was considered a freak. (He knows I mean that in the nicest possible way).
But now that his protégé Adrian Lewis has become World Champion for a second time people are starting to question whether there is something in the water in our neck of the woods.
It’s got to the point where they may as well rename the PDC Ladbrokes world championship the Stoke-on-Trent Darts Cup.
Yes, I know that Lewis hails from Cross Heath, which is in Newcastle, but – like most people in the Ancient And Loyal Borough – I bet he still shops up Hanley.
The point is that our city (or the wider North Staffordshire conurbation – if you’re going to be pedantic) now has a unique selling point that doesn’t involve crockery or sinking a big boat.
We are the world capital of darts. Arrows central.
Let me ask you this: In what other sport does one city dominate so utterly that its players consistently contest competition finals? I can’t think of one.
Of course, there are those who will assert that darts is not a sport but a pub game as it lacks athletic prowess.
You certainly never see anyone rolling around on the floor feigning injury, abusing the referee or making racist comments against a portly Dutchman – if that’s what they mean.
I would also suggest that Sky television’s viewing figures for darts knock this argument into a cocked hat.
More importantly, the likes of Lewis, the indefatigable Taylor and this year’s nearly-man Andy Hamilton, from Dresden, are putting the Potteries well and truly on the map.
It’s the kind of publicity money simply can’t buy. The kind of publicity that even a Vale fan like me has to admit Stoke City’s time in the Premier League has given us.
So the question is: Why aren’t we doing more to capitalise on the spectacular success of our darts players?
Why, as my friend suggested, don’t we stage a Stoke-on-Trent versus Rest Of The World match?
We should be making the most of our sporting superstars while they are at their zenith.
But in true Stokie style, we aren’t.
Unable to see beyond our emotional link with our industrial heritage we seem incapable of grasping obvious opportunities for promotion, profile and tourism.
Let me give you some examples.
Arguably the biggest solo music artist on the planet at present is from Stoke-on-Trent yet we have nowhere for his fans to visit. There is no Robbie Williams trail. No museum. No nowt.
The man who created the fighter plane which saved this country from the Nazis and helped to turn the tide of World War Two grew up in Butt Lane.
Not that anyone would know because – apart from the odd street name and an apology of a display tucked away in the Potteries Museum and Art Gallery – we’ve done very little to honour Spitfire designer Reginald Mitchell.
Then there are our darts players. OK, so darts may not be everyone’s cup of tea, but you have to admit that it takes some skill and a great deal of dedication to become THAT good at a sport played by millions.
The best players in the world come from North Staffordshire. They are the darts equivalents of Sachin Tendulkar or Pele and they are on our doorstep.
It’s high time we started shouting about them and made a fuss of our other big names and so, to this end, I have a suggestion.
Why don’t we turn the Ceramica building – that mothballed eyesore in the centre of Burslem – into a museum of local heroes?
I dare say tourists are far more interested in looking at superstar memorabilia and finding out about the people I have mentioned here than they ever were in decorating cups and plates.

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One thought on “Let’s celebrate darts maestros and all our local heroes

  1. I think the game of darts in general is nominated by the North and but for Bristow and a few others over the years. It always has been. Stoke players have the bragging rights at the moment but the future will come from the St Helens string of younglings. In three or four years they’ll be dominating the top 10. Watch this space 🙂

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