How on earth did Port Vale end up in this sorry mess?


It began with a dream and ended with a nightmare.
It started with a vision of a fan-run club – never again to be at the whim of a sole owner in the mould of Chairman Bill Bell.
It finished with a small band of desperate, embattled men who are now, unquestionably, more unpopular and reviled than the aforementioned Bell ever was.
Today, as Port Vale stands on the precipice, we can all be forgiven for asking how and where did it all go wrong?
The answer is complex – a series of near-misses, “what ifs” and “what are the odds?”
However, it can be boiled down to attempts by a small group of individuals to defy the will of the majority of their customers: The supporters and shareholders of Port Vale – the lifeblood of the club.
Over time the “For Us All” motto somehow got lost in translation to be replaced by ‘For a few of us who know better than the rest (and have put more money in).’
Let’s not forget, there was a honeymoon period: A period of grace for the Valiant 2001 regime where the future looked rosy.
We wondered how the club could fail with heroes like Martin Foyle, Dean Glover and Andy Porter around the place to guide the team like echoes of past glories.
Chairman Bill Bratt was a man of integrity. He was the man who had given up his business to save the club he loved and could often be found painting dressing rooms or building something: Mucking in to help the Vale – a club he’d supported, man and boy, for 50-odd years.
Good old Bill. He and his fellow directors didn’t have sackfuls of cash, but they would work hard to get us some investment.
More importantly they cared – just like the supporters – because they were fans themselves.
Bridges were built with everyone from the police to the city council, who had previously been viewed as hugely pro-Stoke City.
Things were looking up. So much so that the authority loaned Vale £2.25m to help towards the creation of business and enterprise units and a children’s centre.
Vale was suddenly a thriving hub of the community – and not just on match days.
Over time, however, a pattern began to emerge. Promised investment never quite materialised. It was always just over the horizon.
Potential investors were ignored or dismissed as chancers, property developers or “total fantasists”, as I was once told.
Fans and shareholders were told that none of these individuals or groups were right for our club. Not the Texans, not Mike Newton – nor anyone else for that matter.
Meanwhile, the millions promised by overseas property firm Harlequin never arrived.
Instead, we ended up with a new shirt sponsor and a few too many people with dodgy Southern accents wandering around Vale Park as if they owned the place.
Managers came and went – Foyle, Glover and Lee Sinnott paying the price for failure and soaking up some of the growing resentment fans felt towards a board seemingly taking the club nowhere.
However, Micky Adams then arrived and suddenly there were flashes of the Vale of old. Cup victories and a genuine shot at promotion seemed to be looming.
But in December 2010, the landscape changed…
Gary Speed took the Wales job and Adams was tempted away by the prospect of managing Sheffield United – the hometown club he had supported as a boy.
That was Christmas ruined, then… followed by the remainder of the season courtesy of the car crash that was Jim Gannon’s reign.
Still, better news was that Mo Chaudry was on the scene and he was offering to buy a controlling 51 per cent interest in the Vale.

Here was a local businessman, with plenty to lose, stepping up to the plate.
When his bid was also dismissed out of hand, it was the signal for disgruntled fans’ groups to rally to his banner.
The Black & Gold Until Sold group, North London Valiants (NLV) and Starve ’Em Out – fans who felt so disenfranchised they were making the ultimate sacrifice by staying away from their club – got behind the owner of the Waterworld leisure complex.
It seemed almost inevitable that Chaudry would win his fight and that the old guard would be swept aside at an EGM convened by NLV members.
But last-minute horse-trading meant three members of the board – Bratt and his fellow directors Mike Lloyd and Glenn Oliver – survived by the skin of their teeth. Vice-chairman Peter Jackson and Stan Meigh weren’t so lucky.
Three had lived to fight another day but, in truth, Valiant 2001 were finished – five blokes with more money invested in the club having stood against the wishes of the vast majority of their fellow shareholders.
Adams returned from the Steel City and took the squad on a pre-season tour to the United States and Canada courtesy of the board’s latest beau – American artificial turf manufacturer Ameriturf, whose investment in Vale was sold to fans as being worth £1.6m.
How strange then that when the players returned with a tan, the deal had changed – and Bratt was on his way out.
In fact, the deal had morphed beyond all recognition into an £8m investment with a different U.S. sports turf company, Blue Sky International.
If it sounded too good to be true, it was, and ultimately the exposure of the “Pie In The Sky” deal and all of its associated pitfalls in early December was ultimately to prove the final nail in the coffin of a board now comprising Lloyd, Oliver, the club’s newly-appointed chief executive Perry Deakin… and Peter Miller, the man who had supposedly brokered the Blue Sky deal in return for Bratt’s departure from the club.
Their credibility with the fans was shot. Who was going to invest now in a regime which was running out of money, ideas and time?
The answer, of course, was no-one.
Blue Sky boss Hank Julicher, never one to mince his words, was right to ask Miller: “Where’s the beef, baby?”
In other words, where was the money for all these schemes we Vale fans were promised – like the Robbie Williams’ suite?
The answer, of course, is that there wasn’t any money. All of us, the fans, the shareholders and club staff had been led up the garden path by a regime seemingly driven entirely by self-interest.
You can’t issue ‘nil-paid’ shares worth £500,000 and then use them to help vote yourselves on to the board when you haven’t put a bean into the club.
You can’t expect supporters in a low-wage area like Stoke-on-Trent – some of whom have invested their life-savings into Port Vale – to swallow the news that the chairman of their cash-strapped League Two club is being paid a small fortune for a previously unpaid figurehead role.
You can’t re-mortgage Vale Park under the noses of fans to some random firm in Gibraltar and expect the major creditor – the city council – to once again turn a blind eye to the fact the club had breached the terms of its loan agreement.
You can’t stop paying your suppliers, the tax man… or your own staff, for that matter.
The sad truth is that all of this could and should have been avoided.
Back on December 1, as a representative of Port Vale Supporters’ Club, I presented Deakin and Miller with a list of questions given to us by concerned fans.
They were never answered. Subsequently, the board cut off all communications with fans, treated the media with contempt, and created numerous smokescreens to hide their own incompetence.
None of it mattered, of course, because they made one simple mistake: They disenfranchised the most important people to any football club – its supporters. In doing so, they forgot Port Vale’s raison d’être.
Now, it seems the club’s fate rests in the hands of the city council, who will decide whether or not to place the club into administration, or Her Majesty’s Revenue and Customs – a body not known for going easy on football clubs who fail to pay their tax bills.
The local authority can’t win, of course, but councillors know full well just how important Port Vale is to this city, so that remains a cause for optimism.
But it is one that must be tempered by the knowledge the taxman is unlikely to be as sympathetic.
With that in mind, I think it is worth Vale fans remembering something the late, great Roy Sproson once said: “At the time, we did not know what it was like to lose and the thought never occurred to us. We were convinced, in fact, that we could not be beaten.”
Amen to that.

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4 thoughts on “How on earth did Port Vale end up in this sorry mess?

  1. Mike Lakin says:

    You are right to ask: ‘How did we get into this mess?’. Quite simply the shareholders were too trusting of a bunch of local ‘businessmen’. The main bad guy was William Amos Bratt who was ‘Prince Charming’ to many. He and his cronies tricked his fellow shareholders while he and his men raised the drawbridge and secured ‘Castle Port Vale’ against the smaller shareholders.
    Bratt’s final gift was Deakin and Miller and we all know where that has taken us, don’t we? Yes… administration! Thanks, Bratt

  2. peter johansen says:

    My love affair with Port Vale (now 38 years watching) has seen me travel the length and breadth of the country – enjoying many memorable days and nights along the way. Never did I foresee a situation like this ever happening to my club. Never did I see the day that I thought I would hate some so-called Vale fans so much. Bratt and Oliver: You are not Vale fans.
    We Vale fans deserve better. After 10 years of decline under Valiant 2001, let’s all hope for happier and better times which will see football spoken about in the pubs of Burslem and across the north of the city – instead of club politics. Let’s hope for the day when we can see a squad assembled which can genuinely compete for our first automatic promotion in 16 years. Let’s hope for the day when our club’s great name is no longer associated with lies, dishonesty and disregard. The day that this happens is the day our club will be reborn and the statue of the club’s greatest ever servant Roy Sproson should be unveiled.

    Good riddance to Valiant 2001 and welcome to happier days.

    WE’RE VALE AND WE’RE PROUD OF IT.

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