Campaigners determined to bring a little festive cheer to the Mother Town have smashed their fund-raising target to pay for Christmas lights.
Saddened by the fact that Burslem was the only town in the Potteries with no public decorations, they set about trying to raise £3,200 to pay for three sets of tree lights and seven sets of street lights.
But in just nine days campaign organisers Louise Worthington, John and Jayne Flint, June Cartwright and their families and friends raised more than £5,000 to light up the streets.
Their remarkable success means the town will now have four lit Christmas trees and eleven sets of street lights.
What’s more, the group have pledged to do the same again for 2013 and are planning a meeting in the New Year to kick-start 12 months of fund-raising.
Jayne, aged 43, who lives in High Lane, Burslem, said: “We are so proud of everyone who has been involved. This is a genuine example of a community pulling together.
“The generosity of people really does bring a tear to you eye and, as a result, Burslem will shine this Christmas.”
The campaign was prompted by council cutbacks of £84,000 which meant that only Hanley received local authority funding for Christmas decorations.
Traders and local people in Stoke, Fenton, Longton and Tunstall organised their own trees and lights but it was looking like Burslem would be left in the shadows.
Then last week Burslem locals began their campaign by creating a page on social network Facebook which quickly attracted more than 1,300 supporters.
Various events and collections were organised – including a disco and raffle at Burslem’s oldest pub, Ye Olde Crown – and Port Vale fans donated more than £1,000 on away trip coaches and before Tuesday night’s home game against Bradford City.
The 67th Burslem Scout Group and Vale mascot Boomer were among those rattling collection buckets at Vale Park.
Businesses across the Mother Town also contributed including: Kelly Molyneux & Co. Accountants; New Image tattoo parlour; Chillz bar; the Bull’s Head pub; The Swan pub; The Leopard pub and Barewall art gallery.
Autonet Insurance, based in Nile Street, spent £550 to purchase an additional set of Christmas tree lights and its managing director Ian Donaldson said the firm, which employs 600 people, was looking forward to working with the campaigners next year.
Meanwhile, the owners of the Artbay gallery in Fenton also donated a special print which was auctioned off to raise £150.
Stoke-on-Trent Markets gave £300 but the largest single donation came from recycling firm Acumen, based on Hot Lane, which donated £1,500 to the cause.
Contracts manager Adrian Moore said: “I read about the campaign in Friday’s Sentinel and wondered if we could help out.
“We are a company which employs around 35 people from the local area and our owner John Hodges was very keen to contribute. It is terrific the way local people and businesses have worked together for the common good to make Christmas special in Burslem.”
*The lights will be switched on tomorrow when Santa Claus emerges from The George Hotel.