In April 2001 Stoke-on-Trent was branded the worst place to live in England and Wales in a survey of hundreds of towns and cities.
The Potteries was placed at the bottom of a quality of life league table covering more than 370 council areas.
This damning judgement was made by researchers from global information solutions consultant Experian who pulled together data for the Sunday Times on subjects ranging from housing, jobs, traffic congestion and schools to crime and even shopping.
Other national newspapers then followed this up – with one tabloid even using a picture of Hanley Bus Station at its most depressing to reinforce the report’s findings.
While there was understandable outrage here in the city over the study’s findings, few could argue with the choice of image used by that one paper to represent our city centre.
The bus station looked like what it was – a grim, decaying, concrete carbuncle blighted by vacant shops.
If nothing else it backed up what most people in these parts had been saying for 20 years about the need for a new bus station.
I wonder what picture the red tops would use to show Stoke-on-Trent in a grim light in 2013?
Presumably one of the many areas of cleared land where the RENEW North Staffordshire Pathfinder project bulldozed scores of terraced homes.
Or perhaps some of the emails that were flirting about when certain people wanted to close Dimensions…
It certainly wouldn’t be our brand spanking new £15 million bus station which officially opened this morning.
I, for one, love this iconic piece of architecture which gives a nod to our heritage through the use of materials used in its construction but is also bold and modern in its design.
It’s the kind of development that makes a welcoming statement to visitors as they arrive in Hanley – irrespective of how far they have travelled.
Like I did when the enormous new Tesco opened up, I Tweeted proudly about the new bus station – having driven past it the other night when it was all lit up.
I was inevitably met with derision from those who simply couldn’t understand what I was getting excited about.
That’s because they aren’t from this neck of the woods.
Anyone who travelled on a PMT or Sammy Turner’s bus during the Eighties and Nineties and either arrived at or left from Hanley Bus Station will tell you they couldn’t wait to get out of there.
It was dark, dirty and graffiti-strewn and only the smell of freshly-baked bloomer loaves from the bakery in the underpass could hide the smell of urine.
The bus station, shopping area (I use that term loosely) and the multi-story car park were well past their use-by date and we could all see it.
Yes the powers-that-be have gone and called it Stoke-on-Trent City Centre Bus Station in their quest to airbrush one of the Six Towns out of history but we locals will all still refer to it as Hanley Bus Station.
Whatever its name, we should be proud that another piece of the jigsaw puzzle has fallen into place.
First Tesco. Now the bus station. If we can: Revamp the Potteries Museum to better showcase the Staffordshire Hoard, our Spitfire and our pots; Finish the restoration of Bethesda Chapel; Find a new use for the old Town Hall and secure that oddly-titled new shopping complex we will genuinely have a city centre worthy of the name.
In the meantime, I’m sure Ambassador Theatre Group – which operates The Regent Theatre and Victoria Hall – along with other city centre businesses must be chuffed to bits that a) the bus station work is complete and b) that the new main terminus is hi-tech, clean and safe.
There’s an awful lot of negativity about the city centre at the moment – especially from those campaigning against the council moving its Civic Centre to the new Central Business District.
There are those who feel that Hanley (or the city centre as we’re supposed to start calling it) gets all the cash and all the effort at the expense of Burslem, Fenton, Longton, Stoke and Tunstall.
While I would agree that more needs to be done to help each of the towns develop its own unique selling point I can also understand what the city council is trying to do up ’Anley.
The ambition is to create a powerful brand and, like it or not, Hanley has been the beating heart of the Potteries for many years.
To that end I’m genuinely thrilled to see the new bus station open and I am now looking forward to the completion of the City Sentral shopping centre.
Even if it is a daft name.
Read my Personally Speaking columns in The Sentinel every Tuesday