Today The Sentinel celebrates the achievements of a local lad done good.
It’s a story that will please many but doubtless cause a vocal minority to reach for their keyboards or pens to condemn the council, The Sentinel and probably the bloke in question too.
It was as recently as November 15 that I suggested through this column that our city should do something to honour Robbie Williams’s achievements – both in terms of his career in music and his charity work.
This was on the back of plans for RWFanFest – a celebration led by fans being planned here in Stoke-on-Trent to mark Rob’s 40th birthday and to raise much-needed funds for the Donna Louise Children’s Hospice (DLCH).
My contention was that it was about time the city did something to acknowledge one of its most famous sons – i.e. Robert Peter Williams, formerly of Take That, who has for some time been the UK’s most popular solo music artist.
This is because, until now, there has been nothing here in the Potteries to say that a bloke who has sold more than 70 million records and won more BRIT Awards than any other artist comes from our neck of the woods.
The statistics of his career to date are impressive enough in terms of concert tickets and albums sold, but when you add to that his charity endeavours then surely no-one would dispute that his home city can rightly be proud of the man known to millions as Robbie.
With his mate Jonny Wilkes he created the bi-annual Soccer Aid football match which has so far raised more than £11 million for children’s charity UNICEF.
Perhaps more pertinently Robbie has given away £5 million of his own money through his Give It Sum charity to worthy causes here in North Staffordshire and, let’s not forget, bought £250,000 worth of shares in his beloved Port Vale which, at the time, saved the club from going bust.
He has a Staffordshire knot tattoo on the back of his hand and constantly references both his birthplace and his football club through his music lyrics and when on stage in front of millions.
Robbie may not live in the ST postcode area anymore but no-one could accuse him of forgetting his roots – unlike many celebrities drawn to the bright lights of London or Los Angeles.
Today we announce that the city council has decided to create various legacy projects which not only honour Robbie for his achievements to date but also tap into the potential of brand RW for the benefit of the city in terms of raising its profile and helping to bring in tourists and visitors.
This is something which, I believe, Robbie himself would approve of and I’m sure he’s as chuffed as his mum and dad are that very soon there will be a tourist trail, streets named in honour of his music, a ‘Robbie Day’ in schools and a photographic and memorabilia exhibition at the Potteries Museum and Art Gallery (PMAG).
Hopefully, one day soon, (and inevitably incognito) he will arrive in Stoke-on-Trent to have a look for himself at the legacy work being done in his name.
When initiatives like this are undertaken critics often argue that the recipient of the honour isn’t worthy or cannot be compared to other famous names who have been paid similar tributes.
In the case of Stoke-on-Trent we are talking about the likes of Spitfire designer Reginald Mitchell CBE and Sir Stanley Matthews CBE who have statues here in the Potteries and who have been honoured with street names and exhibitions.
Of course, to compare them with each other would be like comparing apples and pears. Both were sublime in their respective fields and I suspect both would be gracious enough to acknowledge a recording artist with the stature of Robbie Williams as someone worthy of recognition by his home city.
Another thing critics of initiatives such as those announced today often pick up on is the cost to council taxpayers so let’s nail that one now.
The cost for all the projects unveiled today is minuscule – primarily because they represent a partnership between the local authority, this newspaper, the DLCH, private firms, members of the community and individuals like Robbie’s mum and dad.
In my opinion spending a few thousand pounds on an exhibition at PMAG and creating a tourist trail (the other projects are cost neutral) is well worth the initial modest outlay when you think about the potential benefits.
This money wouldn’t have saved jobs or prevented a council-run facility from closing but it will definitely help brighten up our city and increase our ‘offer’, as they say in tourist-speak, to visitors to Stoke-on-Trent. Having a Robbie Day in schools sounds brilliant in terms of engaging children through music and art. Why not?
Naming streets with a nod to the bloke’s tunes costs nowt. It’s just a nice gesture so I don’t see why anyone would have a problem with that – unless they want to pick fault with the names, that is. I guess someone’s bound to.
I’d like to think that down the line our temporary Robbie exhibition leads to a permanent one somewhere here in the Potteries – hopefully including items donated by the man himself.
The council and this newspaper are constantly criticised for being too negative about the city. Hopefully today will be one of those rare occasions where everyone can agree that the announcements represent a win/win for all concerned – especially, of course, a charity close to Robbie’s heart.
Read my Personally Speaking columns every Friday in The Sentinel