When you’re staring down the barrel of £20 million cuts, every penny really does count.
The truth is that because of the way the squeeze is being applied to local authorities, in a few short years practically all they will be responsible for will be the most basic of statutory services.
What that means is the non-essential stuff inevitably diminishes or is lost altogether.
Departments such as sport and leisure and facilities like museums and libraries will see their budgets scaled back enormously as councillors focus on what they have to deliver by law.
So the street lights will stay on, bins will be emptied, children’s services and adult social care will be ring-fenced. But in all honesty virtually everything else local authorities are responsible for will be up for discussion.
Here in Stoke-on-Trent, where the public sector cutbacks are being felt as keenly as any other city in the UK, councillors have attempted in recent years to protect frontline services as Whitehall has slashed and burned.
Now there’s very little wriggle-room left and how the comparatively small amount of money which doesn’t cover the costs of essential services is spent, will come under greater scrutiny than ever before.
Things like the British Ceramics Biennial (BCB), hosting the Tour Series cycle ride events, the staging of summer pop concerts or the City of Stoke-on-Trent Sports Awards will all have to be carefully considered.
The problem is they cost money. Some cost a lot more than you’d think. And taxpayers will want to know there is a tangible benefit to the city in staging or hosting such events.
They will want to know what is gained from them. They will ask about the benefits of having highlights of a bicycle race which starts in the city being shown on ITV4. Does it really boost trade in the city centre and has there been a huge spike in the numbers of people cycling locally?
Is it better instead to continue with a 39-year tradition of honouring local sportsmen and women and inspiring future stars from our patch with an event which is a fraction of the cost?
Taxpayers will want to know how the BCB, an event which most people in the city don’t understand, don’t know is happening and will never attend, helps to raise the profile of the city.
More to the point, they will ask how pottery manufacturers who employ local people benefit from it in terms of increased sales and new contracts.
They will want to know if it really is worth paying hundreds of thousands of pounds towards the cost of a garden at the RHS Chelsea Flower Show.
Does it really help to attract investment? If so, they will say, then show us the money.
We really will have to get down to brass tacks now because the time for gambles and indulgences is over.
It is time instead to back sure-fire winners and to protect the things which really matter to people here in the Six Towns. It is time to safeguard things like free admission to the Potteries Museum and Art Gallery which houses exhibits such as the priceless Staffordshire Hoard, the city’s Spitfire and an unrivalled, world-class collection of ceramics.
Now isn’t the time to start charging admission fees for somewhere like this. Instead, let’s make the museum the best it can possibly be – somewhere tourists marvel at and people boast about.
Let’s put in place plans to protect the fabulous Mitchell Youth Arts Centre, The Regent theatre, the Victoria Hall and Bethesda Chapel because, let’s face it, without them there would be no such thing as a ‘Cultural Quarter’.
Let’s protect the libraries which have chronicled local life for decades – places where the less well-off, the students and mums with young children can congregate to laugh and learn.
Let’s invest in the people of the Potteries – from better pitches for the Ladsandads leagues and better facilities for am-dram productions to making the tradition that is the Potters’ Arf bigger and better.
Let’s shout about Robbie Williams and Sir Stan and Reginald Mitchell and Arnold Bennett and all the greats our city has produced.
Let’s be proud of our history and heritage and fight to protect buildings like the deteriorating Wedgwood Big House in Burslem or the under-threat Fenton Town Hall with its unique Great War memorial.
Personally, I‘d far rather money be spent on giving the people of Fenton a focal point for events in their town than paying a company from outside the city to create a short-lived garden in London that none of us will ever see.
To my mind, if we want others to invest in our city then we need to polish what we have across the Six Towns rather than putting all our eggs in Hanley’s basket and spending money on vanity projects which yield little in the way of results.
It’s time we started looking after our own and trumpeting the wonderful assets Stoke-on-Trent has which other cities would be making a virtue of.
One thing’s for sure: If we don’t, no-one else will.
Read my Personally Speaking columns in The Sentinel every Friday.